Our shared beliefs
Our Beliefs Shape Who We Are
At BrightLocal, our shared beliefs guide everything we do—how we work together, how we treat one another, how we support our customers, and the positive impact we have on our communities. These beliefs aren’t just words on a page; they’re the foundation of our culture and the reason our team thrives.
That’s why we hire people who share these values. When your beliefs align with ours, you’ll feel right at home here—able to be yourself, collaborate naturally, and build great relationships from day one.
We have eight core beliefs that we live by. Skills and knowledge can be taught, and we’ll give you everything you need to succeed in your role. But when we share the same guiding principles, it means we approach challenges in the same way, celebrate wins together, and create a workplace where everyone can do their best work and feel they belong.

We believe in taking ownership of everything we do and being fully responsible for achieving our goals and hitting our results.

We believe in taking risks, being bold, and making quick decisions so that we can unleash our full potential. We are not afraid of failing because we know we will learn something that ultimately makes us stronger.

We believe that curiosity is the foundation of lifelong learning. We take every opportunity to learn, grow and enhance our strengths so that we can be happy and successful in life.

We believe in setting ourselves ambitious goals that require us to think creatively and innovate boldly so that we create our future.

We believe in caring personally for everyone around us. This means that we appreciate their individuality, respect their needs, and always show care and consideration so that we all feel safe and supported at work.

We believe that we are a better, stronger business when every opinion is shared, every idea is considered, and every voice is heard.

We believe that by collaborating closely and combining our strengths we will achieve incredible things that we could never achieve alone.

We believe that loving work is essential for us to be happy. If we genuinely love what we do, it brings our other beliefs to life.







